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7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.
8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.
9. Use a money back guarantee in your ad. This will remove
risk from your potential customers and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July, 2005. Zabang